A New Engagement - Welcome Reception & Educational Exchange

After a long-standing partnership with several of a client’s disease-specific brands, they selected us to spearhead development of a large international conference event.

We hosted a welcome reception in which educational and collateral content were showcased to approximately 500 engaged conference attendees. We created an immersive and stimulating educational experience for this specific audience, whilst successfully navigating a veritable regulatory minefield.

Our content included:

• High-science disease-state presentation built for specialists     
• Live “mechanism of disease” drawn by a live artist in real time
• Clinical Case Challenge, in which attendees had to puzzle out the correct diagnosis for real patient cases

The event highlighted our client’s commitment to the disease, strengthened existing relationships with thought leaders, as well as establishing new ones.