Re-evaluating and re-energising sex and relationships education | Durex

Virgo Consumer Health & Wellbeing

It doesn’t get more serious than an unwanted pregnancy or STI, yet worryingly there are still significant barriers stopping many young people from using condoms.

Extracting insights from two years of data, we created a compelling narrative focusing on the positive empowerment of feeling confident and in control. The campaign was brought to life with a film that re-evaluates and re-energises sex and relationships education.

The campaign achieved over 600m OTS.