Championing patients, enhancing reputation | Novartis Oncology Region Europe

Virgo Health Communications

The Lancet oncology acclaimed ‘Here & Now’ campaign has successfully raised awareness of the unmet needs of women with advanced breast cancer.

Here & Now, cherished by patient organisations across Europe, has also garnered the support of payers and HCPs who developed a five-point-plan to further influence health policies for these women. With compelling insights and innovative communication techniques, combining to motivate behavioral change, Here & Now grows from strength to strength into its third year. Novartis Oncology is now perceived as the champion of women with advanced breast cancer and has a declaration, signed by MEPs, to improve patient services. Here & Now: Championing patients, enhancing reputation.