A bespoke solution for a bespoke treatment | Sk:n

Virgo Consumer Health & Wellbeing

Dramatically increasingly acne treatment purchases by 67%, a 37% rise in clinical consultations, we helped Sk:n become the bespoke treatment for adult acne.

Acne Uncovered truly re-framed adult acne like never before by helping people make a positive change. We exceeded expectations with our results: 83,000 YouTube views, total coverage OTS of 46 million and a social media reach of over 81,000.

Despite being the biggest skin condition globally, there remains a challenge in the perceptions of adult acne. In fact 1 in 3 adults aged over 35 suffer and put up with adult acne. Through a campaign of visually arresting, shareable, videos, we broke convention with a very different model makeover.