We are a directional, trend-setting and bold consumer health and wellbeing agency with healthcare in our DNA.

From over-the-counter medicines to high-end cosmeceuticals, we transform brands through PR campaigns built on insights and cultural intelligence.

We work for consumer health, wellbeing and FMCG companies, covering a broad spectrum of brands – over-the-counter (OTC) medicines, medical devices and supplements, personal care and beauty, wellbeing and lifestyle.

Brand building, media relations, digital/social, issues management, events and experiential. We work with a range of experts, opinion leaders and talent – from professors to popstars. With consumers at the core of everything we do, we also target healthcare professional and trade audiences.

We constantly deliver ‘first of their kind’ campaigns, from brand-busting installations to iconic photoshoots. We inspire consumers with messages that really matter to them, working with influencers who make a real impact. That’s being real, relevant and human in practice.