Virtual Self-Check to reprioritise breast health during the pandemic

Since March 2020, over one in five (21%) women have deprioritised their breast health, and a fifth (20%) of women under 45 would be unlikely to visit a doctor if they noticed any unusual changes to their breasts. 43% of women were less likely to share breast health concerns.

This Breast Cancer Awareness month, The Estée Lauder Companies’ Breast Cancer Campaign UK & Ireland is launching its Time To Unite live virtual self-check event on 21st October at 7pm to reprioritise breast health during the pandemic and to unite everyone in their mission to create a breast cancer-free world.

The event, created with agency partner Virgo Health, aims to connect, unite and empower people of all ages in the united efforts to end breast cancer. Alesha Dixon will join forces with Global Ambassador of The Estée Lauder Companies’ Breast Cancer Campaign, Elizabeth Hurley to host the event. They will be joined by an inspirational panel of Breast Cancer survivors and women who are passionate about raising awareness about the importance of self-checking. Guests include Dr Zoe Williams, Leanne Pero, Lauren Mahon, Kris Hallenga, Sebina Hussain and Helen Addis who will be speaking honestly and openly about their stories and experience. The event hopes to be the largest ever live self-check (cameras off!).

Alesha Dixon, Artist and TV Personality said: I am thrilled to be partnering with The Estée Lauder Companies UK & Ireland for its Breast Cancer Campaign this year. Feeling connected has never been more important, and I think the concept of uniting everyone across the nation and beyond via this live Time To Unite self-check is so powerful. I know many women who have been impacted by this terrible disease, so I would urge as many people as possible to join us, and spread the word with their friends, mums, aunties, sisters, brothers, nieces and nephews! Breast cancer is something we all need to be talking about and aware of, so that together we can end it.”

“For 28 years, The Estée Lauder Companies’ Breast Cancer Campaign has been dedicated to creating a world without breast cancer and our commitment is stronger than ever. This year, we have a renewed sense of unity and want to empower people, share inspirational stories and encourage everyone to come together and take part in our live event. Now more than ever, The Estée Lauder Companies champions the wellbeing of the breast cancer community and will continue to drive funds and inspire action,” said Anna Bartle, Vice President Corporate Affairs, The Estée Lauder Companies UK & Ireland.

“The Breast Cancer Campaign feels more important than ever before in the current climate. Time to Unite is about ensuring people from all backgrounds feel connected and are prioritising their breast health despite the coronavirus pandemic. With our live virtual self-check and panel event we are bringing fresh and unheard voices into this year’s campaign, to raise awareness among and engage with new audiences,” added Natasha Weeks, Executive Director, Virgo Health.

Breast cancer is the most commonly diagnosed cancer in the UK, with an average of approximately 150 cases diagnosed every day.1,2,3,4 Early detection is critical to breast cancer survival rates. The Breast Cancer Campaign has raised more than $89 million globally for lifesaving research, education, and medical services, with more than $73 million funding 293 medical research grants through the Breast Cancer Research Foundation® (BCRF). It’s #TimeToEndBreastCancer.

To attend, please go to timetoendbreastcancer.co.uk on 21st October 2020 at 7pm. No registration required, and no personal information taken.

THE FULL PANEL INCLUDES:

  • Host: Artist, TV Personality – Alesha Dixon
  • Senior Vice President & General Manger of The Estée Lauder Companies UK & Ireland – Sue Fox
  • Global Ambassador of The Estée Lauder Companies’ Breast Cancer Campaign, Elizabeth Hurley
  • GP, supporter of Breast Cancer Campaign and ‘self-check’ demonstrator – Dr Zoe Williams
  • Entrepreneur, breast cancer survivor and founder of ‘Black Women Rising’ – Leanne Pero
  • Cancer campaigner and presenter of ‘You, Me and The Big C’ – Lauren Mahon
  • Founder of breast cancer awareness charity CoppaFeel!- Kris Hallenga
  • Breast cancer survivor and founder of ‘Change and Check’ campaign – Helen Addis
  • Digital Content Creator & Consultant – Sebina Hussain