From a Great Place To Work to a phenomenal global media moment, it’s been an incredible year of highs here at Virgo Health. Yet we know that all of this success was only made possible by our fantastic team and thriving culture that’s constantly invigorated by our people’s ideas and energy.
Alongside our external success we are proud to build on our ‘Being Human’ workplace culture this year, by helping our team grow and learn with a great L&D programme, running a brilliant charity day and a key focus on wellness in the workplace and supporting mental health. Here’s a review of our highlights for 2019 as we look forward to an even more exciting 2020.
Emma’s Workplace Warning Goes Global
From becoming a trending meme on Twitter to appearing as a VIP guest on the Jonathan Ross Show, our Fellowes campaign featuring the work colleague of the future ‘Emma’ rose to fame this year. The life-sized model illustrates how the human body could change in 20 years’ time, physically and visually, if we don’t start taking our work health seriously and make drastic change. The campaign became a cultural moment across the world, gaining over 650 pieces of coverage and broadcast across 57 countries and over half a million organic video views.
We partnered with comedian and charity ambassador John Ryan to create a thought provoking and humorous poem that used humour to tackle the taboo over talking about lung cancer. Rooted in patient insight, our creative activation and video drove widespread engagement and conversation during Lung Cancer Awareness Month for the Roy Castle Lung Cancer Foundation. The campaign featured on TFL station announcment boards, reached over 1M across social and broader awareness across Sky News and the Mail on Sunday. Delivering a smashing 50% increase on the charity’s average campaign results.
A Great Place to Work
We know that Virgo Health is only ever as good as its people, so ensuring we are a great place to work is always a number one priority. This year we celebrated our tenth year in a row as a Great Place to Work, ranking 15th in the small organisation category. The award is driven largely by rigorous employee surveys and feedback, making this award even more meaningful. Alongside this accolade, Virgo received added recognition for Excellence in Wellbeing, a UK-wide recognition for organisations with excellent wellbeing practices, as perceived by employees.
Officially ranked as a great creative
We officially became a T40 agency in October, ranking 20th in the top 40 agencies that have had the most impact on creative work in the UK healthcare sector. Our full creative production studio, The Pharmacy, is a unique team of healthcare specialists focused on brand and design dispensing best-in-class creativity and design. We were honoured to be the only comms agency on the list. We also celebrated wins at the PRCA Awards and Communique Awards for our Bayer Tackle TD campaign, taking home Excellence in Engagement Through Digital Channels Award and Best Health and Wellbeing.
We focused on wellness in our workplace
2019 saw us launch our ‘Live Well Work Well’ programme, our commitment to improving workplace wellbeing, empowering our team to be healthier and happier. We held activities everyday during Mental Health Awareness Week, including office yoga, mindfulness workshops, healthy-snack days and financial advice. Our #WellnessWednesdays were also a big hit offering treats such as smoothie mornings and PT sessions. We also trained eight more Mental Health First Aider, to help our team develop their understanding of mental health conditions and learn how best to support those in crisis.
We gave 286 hours for good!
This year’s annual charity day saw Team Virgo volunteering at Kentish Town Farm and for the Royal Trinity Hospice. We gave over 250 hours to charity by helping clear up community gardens, restock charity shops and look after animals in need. Furthering our charity commitments this year, we’ve been busy building out our CSR plan with a view to supporting more charities and fundraising throughout 2020.