The Potential of Influencer Marketing in Healthcare

Understanding influencer engagement in healthcare Pharma has been reticent to engage with social media influencers, despite the fact they offer a highly effective platform to engage patients and key stakeholders, driving awareness and advocacy.

Watch this reflection on Virgo Health’s influencer event to understand the enormous potential of influencers in healthcare and the key factors in creating robust and compliant influencer engagement campaigns. 

ALSO READ THE FULL ARTICLE ON PMLIVE HERE